Welcome to the forum Bob !
One nice thing about the electric guitar starter packs is getting all the accessories you need at one time - picks, strap, amplifier and amp cable, sometimes even a dustcover for the guitar.
We usually suggest that you play a guitar and/or amp before you buy it, but you are probably safe getting a name brand starter pack from a reputable retailer.
If you want to buy a la carte - you can get a guitar, amp and accessories from
www.monoprice.com for about the same price as a starter pack. i have personally played the monoprice stratocaster and telecaster models and would recommend both as similar quality to Squire Affinity guitars i've played.. They have a Les Paul style model also which is reasonably priced. I've never played one and cannot vouch for it. Their monoprice tube amplifiers are highly praised by those who have them. Your choice of amplifiers might be influenced by whether your situation requires you to play at low volume, or if you can play as loud as you want any time you want.
If you get over the initial guitar learning curve, you will probably augment your collection later.
Hope this helps. En-JOY learning to play !